Introduction In today’s fast-paced corporate environment, staying ahead of the rivals is crucial. Market research has traditionally been a core approach for gaining a market edge, but the emergence of AI technology has revolutionized this field. AI-powered tools are reshaping how businesses gather, process, and utilize information about their co

Opening Remarks In today’s rapidly changing business world, staying ahead of the rivals is essential. Market research has always been a key approach for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are transforming how businesses collect, analyze, and utilize d

Introduction Social media marketing has evolved dramatically in the last few years, driven by shifts in technology, consumer actions, and business needs. A major transformation in the marketing landscape is the emergence of AI technologies. AI’s capability to reshape social media marketing is capturing the focus of businesses and marketers worldw